Step 0

Selling process - Generate leads

By putting this step at the END of the sales process, we highlight several important points. In a successful sale, we create reference stories in step 7, and now we can use them to generate leads for new business.
Step 0 is also independent of the other 7 steps, as it does not focus on a specific client. Step 0 is critical. It is the key activity that differentiates a good sales organization from its competitors.